How we support Prudential's PruFund ISA

Insights - Publications

Since 2015, we have partnered with Prudential to support their 170-year heritage and future growth.

We first helped launch a new insured product inside an Individual Savings Account (ISA) wrapper known as Prudential ISA.

In 2019 and 2020, we developed the digital capability for ISA applications to be completed online and automatically submitted to the administration platform.

Our solution gives financial advisors greater visibility over their clients’ investments – with 27/4 access to real-time data.

Douglas Law, Prudential says, ‘We have worked closely with the team at Link Group to develop a leading digital proposition. Link Group has repaid our faith in them; a true partnership.’ 

Andrew Lelliott says, ‘We focus on client-centricity, deliver on promises made and work in close partnership with Prudential.’

Find out more in our case study and video.

Ed Hamilton-Russell

Head of Business Development (EMEA)

Tel: +44 (0)7725 628 137